Yanina Novitskaya

Yanina Novitskaya is the Chief Executive Officer of Cartier Southeast Asia & Oceania, overseeing one of the most dynamic and culturally diverse regions. She is a strong advocate for women’s empowerment and is committed to supporting the next generation of entrepreneurs and changemakers.

Since assuming the role in 2022, Yanina has championed regional initiatives that celebrate entrepreneurship, creativity and cultural dialogue. She has also fostered collaborations with universities and cultural institutions, bringing together diverse voices from across the region. 

Yanina joined Cartier in 2007 and has held several leadership roles across brand management and retail. In 2018, she became the first woman to lead Cartier Russia, Ukraine & CIS as Managing Director, where she began developing women’s empowerment and cultural initiatives in partnership with international organisations. 

She holds degrees from the Moscow State University of Design and Technologies and the International Academy of Business and Design. A mother of two, passionate supporter of the arts, and a leader known for her empathy and collaborative spirit, Yanina believes deeply in the power of culture and creativity to inspire new ideas, meaningful connections and future generations of leaders.